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Announcements
Birmingham, Ala. — The Birmingham-Jefferson County Transit Authority (BJCTA), operating as MAX Transit, is pleased to announce the promotion of Amanda Hare to Director of Marketing & Communications.
Hare previously served as Marketing & Communications Manager and has played a pivotal role in elevating the agency’s brand visibility, strengthening public communications, and advancing strategic initiatives aligned with MAX Transit’s long-term vision for growth.
Since joining the organization in 2024, Hare led the strategic launch of MAX On-Demand, developing a targeted rider education and awareness campaign designed to increase adoption and expand access across Jefferson County. She also spearheaded the marketing strategy for the upcoming MAX Connect mobile app, aligning messaging across platforms to drive anticipation and user engagement. By prioritizing strategic storytelling and authentic community narratives, Hare has elevated MAX Transit’s brand visibility and significantly expanded the agency’s digital footprint, contributing to increased public awareness and supporting ongoing ridership growth.
“Amanda brings a rare combination of strategic insight and storytelling excellence,” said Charlotte Shaw, Chief Executive Officer of BJCTA. “Her ability to shape narratives, lead high-impact campaigns, and align communications with our long-term vision has been key to elevating the MAX Transit brand and strengthening our connection to the community.”
As Director of Marketing & Communications, Hare will oversee brand strategy, public relations, digital engagement, community partnerships, crisis communications, and strategic marketing initiatives that support MAX Transit’s service expansion, infrastructure development, and rider experience improvements.
“I’m honored to continue serving MAX Transit in this expanded capacity,” said Hare. “Public transportation is about connection, to opportunity, to community, and to economic growth. I look forward to building on the strong foundation we’ve created as we move Transit on the Grow into the next phase.”
Hare brings over twelve years of experience in strategic communications, media relations, and brand development. She is actively engaged in industry leadership initiatives and community partnerships that position MAX Transit as a forward-thinking, rider-centered transit authority.
For more information about MAX Transit, visit www.maxtransit.org.
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