Max On-Demand

Enjoy convenient corner-to-corner transportation at an affordable price with our Max On-Demand shared ride service. Schedule a pickup time and place with our easy-to-use app and track your ride in real time.

Max On-Demand increases connectivity to popular destinations within the service area including the Birmingham-Shuttlesworth International Airport. Riders can also easily connect to the Woodlawn Transit Station and Fixed Route buses including the Birmingham Xpress (BX), RT 17- Eastwood, RT 20- Kingston, RT 22- Tarrant, and RT 25-Centerpoint.

Price: $1.50 per ride. Additional passengers ride for only $0.75 each. Select number of passengers when booking.
Service Hours: Service will be available Monday - Saturday from 5 a.m. - 9 p.m.
Accessibility: Wheelchair accessible vehicles are available. Select in Special Settings under Profile / Account Details.

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Book your first trip FREE with promo code RideMax. Book with our easy-to-use app and start enjoying real-time ride tracking and convenient corner to corner transportation at an affordable price.

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Max On-Demand Service Area

Max On-Demand East Side Service Area
If you are unable to find the information needed in FAQs below, contact Max Customer Care at (205) 521-0101 and we will be happy to assist you.
General Information

What is Max On-Demand?

Max On-demand is a new shared ride service providing a flexible & personalized transportation experience within a specified service zone. Max On-demand is designed to offer corner-to-corner service, meaning it will pick up and drop off passengers at specific locations within the service zone. 

How do I book a ride?

To book a ride with Max On-demand, follow these steps:

1. Download the Birmingham On-Demand app and create an account: Free on Apple & Android devices.

2. Book a ride: Enter your pickup and drop-off address. *Choose the ride that works for you by tapping Book This Ride. Once booked you can access real-time updates on your ride status.

          *Tap the accessibility icon in your Profile and select Special Setting to be able to request wheelchair-accessible vehicles.

3. Meet your driver: Check the app to see your designated pickup point. It may be a short walk away, but it helps to cut down on detours and make your journey faster.

No smartphone? Book a ride by calling (205) 521-0101

What is the price of Max On-Demand?

$1.50 per ride, one-way. Additional passengers ride for only $0.75 each if booked together. Payment can be made by credit or debit card only.

When is the On-Demand service available?

Monday - Saturday, 5 a.m.- 9 p.m.

Why do I have to walk to meet my ride?

This shared ride microtransit service operates corner to corner instead of door to door. This means you might have to walk a short distance to your pickup point. To keep things running smoothly and efficiently, our system assigns you to a 'virtual bus stop' - which are pickup and dropoff points that are usually at a nearby corner. This is how we’re able to pick up multiple passengers without adding a significant amount of time to each rider’s journey.

What do the vehicles look like?

All vehicles are branded with the Max logo and colors, so they should be easy to spot.

What are Suggestions in the app?

These are locations we believe will be popular origins and destinations for rides. Select them to easily choose where you need to go to or from.

How do I request a wheelchair accessible vehicle (WAV)?

Please let us know you need a wheelchair-accessible vehicle when you book your ride by tapping your profile picture or image at the top of the app menu and tapping Special Setting and Wheelchair Accessibility toggle to turn it on. This will also unlock door-to-door service.

Can I bring someone with me?

Sure! You can book rides for you and any additional passengers. You will be charged $0.75 for each additional passenger and pay for all rides using the same payment method. 

Can I bring a service animal or pet with me?

Service animals are always welcome to ride without restriction. 

Pets that are not service animals are also allowed, but pets should be kept in an airline-approved carrier to use the service.

Can I prebook a ride?

Some services allow rides to be booked ahead of time. If available, you will see this option when requesting a ride in the app.

Can I book rides without a smartphone?

The easiest way to use the service is by downloading the app. However, if you do not have a smartphone, or need additional assistance, you can call our support team at the number listed above and we’ll help you over the phone.
Payment Information

How do I pay for my rides?

When creating an account, you’ll be prompted to add your credit or debit card information in the app. If paying by card, you will be charged after completing the ride.

How do I add or edit a payment method?

Navigate to the menu in the top left corner of the app and tap ‘Payment Methods’. You can then tap the payment method you would like to edit or tap ‘Add a new payment method.’

Do I tip the driver?

No. Our drivers do not accept tips.

Why do I see a pending charge?

There are a few instances where you might see a pre-authorization charge on your account. Any time a new credit card is added to the app, a $1 hold is placed on the card to ensure it is valid and has at least $1.

Additionally, when a ride is booked, a hold will be placed on the payment method for the entire amount of the initial ride if it is expected to be more than $15 to ensure the charge goes through at the end of the ride. However, a hold is not a charge. This charge will remain pending and should disappear from your account or statement within 3-5 business days depending on the policies of the rider's bank/financial institution.

How can I dispute a no-show charge?

You may be charged for a no-show if you were not at your pickup point on time and the driver waited for two additional minutes but you did not board the vehicle or contact them. If you believe you were inaccurately charged, contact our customer care team at the number listed above.

How do I apply a promo code?

To apply a promo code, click on the menu in the top left corner of the app and select ‘Promo Codes’. You can then enter your promo code. Please note that certain promotions are time-limited or restricted. If you get an error when trying to apply a promo code, it is likely no longer valid. If you have questions about a specific promotion, contact our Customer Care team.  
Account Information

How do I update my account information (phone number, name)?

Navigate to the menu in the top left corner of the app and tap your name at the top. Then tap your name, email, or phone number to update it.

How do I reset my password?

Open the app and select 'Get Started.' In the password box, select 'Forgot your password?' and follow the prompts.

How do I add favorite addresses?

Navigate to the menu in the top left corner of the app and tap 'Favorites', then tap 'Set Home Address', 'Set Work Address', or create and name a new favorite. Once you have saved your favorite addresses, they will appear as quick options on the home screen, making booking rides even easier!

How do I delete my account?

Navigate to the menu in the top left corner of the app and tap your name or profile picture at the top. Then tap ‘Delete my account’ at the bottom of the page. If you would like to request your data be deleted, you can email Via's support team at
Ride Information

Can I edit my pickup or dropoff location?

Once you start a ride, the destination cannot be changed. If you have not yet boarded the vehicle, you can cancel the ride and re-book with a new pickup or destination address.

Why can’t I request a ride?

Sometimes, if we are experiencing high demand in your area, there may not be any vehicles or drivers currently available to service your ride. If your travel plans are flexible, you can try requesting the ride again after a few minutes. Please note, calling will not increase your ability to book a ride as our agents have the same ability as you do booking in the app.

How do I know where and when to meet my driver?

Once a ride is confirmed, you will see the estimated time of arrival (ETA) of your driver in the app. You can follow your driver’s progress in real-time so you know where they are. The app will give you directions to your “virtual bus stop” which may be a short walk away. Just follow the dotted line to get to your exact pickup spot!

Can I leave feedback for my driver?

Feel free to fill out the ride feedback screen in the app after your ride.

What should I do if my driver leaves without me?

Re-book your ride directly in your app, and then please send an email to our Customer Care team at the number listed above explaining the situation. Rest assured, you will not be charged for rides you did not take.

How do I cancel my ride?

You can cancel your ride directly from the app or by calling our Customer Care team at the number listed above. Remember, canceling at the last minute can negatively impact other riders, so please cancel as soon as you know that you don’t need a ride.

If you cancel a ride after a driver has been assigned, you may be charged a cancellation fee unless your ETA is 5 or more minutes longer than initially stated. If you need to dispute a cancellation fee, contact our Customer Care team at the number listed above or in the app explaining the situation.

How do I report an item I left behind in the vehicle?

Please contact our Customer Care team at the number listed above with a description of the missing item. We will do our best to track down the missing item and if found, will let you know where you can pick it up.

How do I report a complaint?

Please contact our Customer Care team at the phone number listed above to report a complaint. Be sure to include as much information as possible and we’ll do our best to help.

Zero tolerance policy

Driver are prohibited from driving while under the influence of alcohol or drugs, and riders are prohibited from consuming alcohol or drugs inside the vehicle. We do not tolerate inappropriate, threatening or violent behavior by anyone towards any riders or driver. If you are a rider and observe or believe any of the following, please ask the driver to terminate the trip immediately: your driver may be under the influence of drugs or alcohol, your driver is behaving in a manner that you consider inappropriate or that makes you feel uncomfortable or unsafe, or your driver engages in conduct which could be considered unlawful or illegal.

If you feel that you are in imminent danger, please contact the police directly by calling 911. After the ride has concluded, please provide feedback/report the issue using the app, or call us at the Customer Care number listed above.

Anti-discrimination policy

Discrimination of any kind against our riders or drivers is not tolerated. This includes discrimination based on race, color, national origin, religious belief or affiliation, gender, sex, sexual identity or orientation, age, veteran status, physical, mental or other disability (actual or perceived), rider’s points of departure and destination, or any other characteristic protected under applicable federal or state law. Additionally, discrimination of any kind against service animals is not tolerated. Riders or drivers found to have violated the anti-discrimination policy will lose access to our transportation services. If you believe that you have been subject to discrimination by a rider or driver, please provide feedback in the review function of the app or contact us at the Customer Care number listed above.

Cigarette policy

Smoking of any kind by riders and drivers is prohibited, including e-cigarettes, vaporizers, or smokeless cigarettes.

Eating & drinking policy

We know that you are on the go, but please help us keep our vehicles clean and fresh and avoid bringing food and drink in our cars, when possible. Please also be mindful that smelly food can be distracting and unpleasant for your fellow passengers. All drinks should have lids and drinking alcohol or carrying open containers of alcohol in our vehicles is not allowed.

Phone call policy

Please remember your fellow passengers might not be interested in your phone conversations. We ask that you limit phone calls to quick logistics and emergencies during shared rides.

Luggage policy

Our service vehicles are a shared space, we ask everyone to limit any personal items to a single piece of luggage or a reasonably-sized bag. 

Age policy

Riders must be 13 years of age or older. Children under the age of 13 can ride when accompanied by a parent or guardian. We will not supply car seats, but riders traveling with children who require them may bring their own. Riders are responsible for securing any such car seat and for ensuring that it fits all legal requirements.

Points of Interest in On-Demand Service Area:

  • Airport -Birmingham International
  • Arc of Jefferson County (Georgia Rd)
  • Aww Shucks Restaurant
  • Christ Health Center
  • Church of the Highlands (Woodlawn Campus)
  • Cornerstone School of Alabama
  • Family Dollar
  • Holiday Inn (Airport)
  • Inglenook Library
  • North Avondale Library

  • Piggly Wiggly-East Lake
  • Ramada Inn (Airport)
  • Roebuck Shopping Center
  • Ruffner Mountain
  • St. Vincent's East
  • Walmart Supercenter
  • WC Patton Park
  • Woodlawn High School
  • Woodlawn Theatre
  • Woodlawn Transit Center

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The Birmingham Jefferson County Transit Authority (BJCTA) relies on the support and feedback of our vibrant community to continually improve our public transportation services. Serving Birmingham and its surrounding areas, we're dedicated to providing reliable, accessible transit options that empower our residents to connect and thrive. We strive to innovate and adapt, ensuring that our services evolve in step with the dynamic needs of our diverse community.

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