• Rebranding Management: Lead and manage the comprehensive rebranding efforts for BJCTA operating as MAX Transit, ensuring a comprehensive transition and alignment with strategic objectives.
• Strategic Communication: Develop and advance communication strategies and initiatives that align with the agency’s goals and support organizational objectives.
• Service and Product Promotion: Strategically promote new services and products to maximize market penetration and customer engagement.
• Creative Design: Design compelling print and digital materials that effectively communicate the agency's messages, and support events and campaigns.
• Media Relations: Distribute updates and press releases to media outlets, cultivating positive relationships to secure coverage and promote positive stories about the agency.
• Digital Media Production: Create and manage digital assets to effectively convey the company’s brand and messages through digital marketing.
• Creative Campaign Development: Innovate and develop ideas for marketing and creative campaigns that drive engagement and results.
• Website Management: Monitor and analyze website performance to optimize user experience, accessibility, and achievement of goals. Ensure the site continues to evolve with engagingcontent that supports key objectives.
• Internal Communications Enhancement: Develop and improve internal communications to ensure employees are well-informed and engaged with agency's initiatives.