BIRMINGHAM, Ala– The Birmingham-Jefferson County Transit Authority (BJCTA) has been selected by the U.S. Department of Transportation’s Build America Bureau to receive $1 million through the Innovative Finance and Asset Concession (IFAC) Grant Program. 

The award will provide 100% federally funded technical assistance over a 36-month period to help BJCTA evaluate innovative redevelopment and financing opportunities across key agency-owned assets while strengthening long-term financial sustainability and expanding community benefit opportunities. 

Through the grant, BJCTA will procure specialized advisory support to analyze public-private partnership (P3) opportunities, innovative financing strategies, and transit-oriented development (TOD) concepts for three strategic properties in Birmingham: 

• CrossPlex West Transit Center (4812 Avenue W.) 
• Central Station Transit Center (1735 Morris Avenue) 
• Intermodal Administrative Building (1801 Morris Avenue) 

The initiative will focus on identifying opportunities to maximize underutilized space, generate sustainable revenue streams, improve community connectivity, and support long-term transit investment. 

“This award represents more than funding, it is an investment in the future of transit and community development in Birmingham,” said Charlotte Shaw, CEO of BJCTA. “Being selected among only 45 recipients nationwide affirms that innovative thinking can happen at agencies of every size. This grant allows us to explore transformative opportunities that strengthen our system financially while creating meaningful value for our riders and the communities we serve.” 

The project will include market and demand analysis, financial feasibility modeling, public-private partnership structuring, value capture strategies, community engagement, and implementation planning designed to support future redevelopment opportunities. 

Potential outcomes include: 
• Identification of new revenue-generating opportunities to strengthen transit operations 
• Expanded mixed-use and community-focused development opportunities 
• Enhanced connectivity and rider experience around transit hubs 
• Evaluation of affordable commercial and community-serving uses 
• Development of procurement and partnership frameworks for future investment 

BJCTA’s approach is designed to ensure that redevelopment strategies remain grounded in community priorities and equitable outcomes while positioning the agency to pursue future capital and financing opportunities. 

The grant-funded work will be completed in phases over three years and will include engagement with local stakeholders, public meetings, technical analysis, and final strategic recommendations. 

“As transit agencies continue to evolve, we must think differently about how we leverage public assets to create lasting impact,” Shaw added. “This effort positions BJCTA to continue delivering mobility solutions while strengthening Birmingham’s economic and community landscape.” 

Additional information about the U.S. Department of Transportation’s Fiscal Years 2024–2026 Innovative Finance and Asset Concession (IFAC) Grant Program award selections is available below: 

• Recipient List: FY24-26 IFAC Award List.pdf. 
• U.S. DOT Announcement: Trump’s Transportation Secretary Sean P. Duffy Invests $47 Million to Get America Building Again with Public-Private Partnership Engagement | US Department of Transportation 

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MAX On-Demand is a shared ride, app-based transit service designed to provide convenient transportation within designated zones while connecting riders to essential destinations and the broader MAX Transit network.

In addition to the Downtown zone’s Saturday launch, the following MAX On-Demand zones will continue operating with existing Saturday service hours:

• Mountain Brook Zone: 6:00 a.m. – 8:00 p.m.

• East & Airport Zones: 5:00 a.m. – 9:00 p.m.

• North Birmingham Zone: 5:30 a.m. – 8:00 p.m.

The return of downtown Saturday service is part of MAX Transit’s continued commitment to improving accessibility, expanding mobility options, and meeting the evolving transportation needs of the community.

“Transportation needs do not stop at the end of the workweek,” said Charlotte Shaw, Executive Director/CEO of MAX Transit. “The return of the Saturday downtown MAX On-Demand service helps create greater access to jobs, shopping, appointments, entertainment, and other important weekend destinations for our riders. We are committed to building a transit system that offers flexibility, convenience, and connectivity for the communities we serve.”

Riders can book trips directly through the MAX Connect mobile app, available for download on Apple and Android devices or call customer service at (205) 521-0101. The app allows users to schedule rides, track vehicles in real time, and access additional MAX Transit services all in one place.

Service Details:
• Service: MAX On-Demand Downtown Zone
• Effective Date: Saturday, May 30, 2026
• Operating Hours: Saturdays from 10:00 a.m. – 6:00 p.m.
• Booking Method: MAX Connect mobile app or call customer service at 205.521.0101

For more information about MAX On-Demand service zones, booking instructions, and transit services, visit MAXTransit.org or download the MAX Connect app.

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The on-board wellness experience will once again take place from 8:00 a.m. to 11:00 a.m. along the Central Station to Woodlawn Birmingham Express (BRT) route, meeting riders where they are with accessible mental wellness resources.

Originally introduced during the holiday season, Mindful Mondays was designed to create space for reflection and stress management in a familiar, everyday setting. As the series continues, BJCTA remains committed to normalizing conversations around mental health while integrating wellness into the rider experience.

During the session, licensed therapist Dana “Woo” Woodruff of Heal on Wheelz will:

1. Lead guided breathing and grounding exercises
2. Share practical tools for managing daily stress and emotional fatigue
3. Offer supportive, informal engagement with riders
4. Promote mental wellness in a welcoming, judgment-free environment

“Public transit is more than a mode of transportation—it’s a touchpoint for connection, care, and community,” said Amanda Hare, Director of Marketing & Communications for BJCTA. “Continuing Mindful Mondays allows us to meet our riders in meaningful ways, supporting not just where they’re going, but how they’re feeling along the way.”

This initiative reflects BJCTA’s broader commitment to enhancing the rider experience through thoughtful, community-centered programming that prioritizes both access and well-being.

The post BJCTA’s MAX Foundation Continues “Mindful Mondays” Wellness Series in Partnership with Heal on Wheelz appeared first on MAX Transit.

Titled “Women Who Move Birmingham,” the tribute bus honors women who are making meaningful contributions across a range of industries, including mental health advocacy, technology, workforce development, youth empowerment and community leadership. By highlighting these trailblazers, MAX Transit aims to recognize the many ways women help strengthen and shape Birmingham’s future.

The ceremony included brief remarks, a countdown reveal of the fully wrapped bus, and opportunities for attendees and media to engage with the honorees. Following the unveiling, guests gathered for photos in front of the bus and participated in individual interviews celebrating the achievements of the women featured in the design.

Honorees

The 2026 Women Who Move Birmingham tribute bus recognizes the following leaders:

• Dr. Nadia Monique Johnson, Black Women’s Mental Health Institute
• Selena Rodgers Dickerson, SARCOR
• Martha Underwood, Prismm
• Jennifer Gowers, GoPro Solutions
• Shella Sylla, SisterGolf
• Irealle Sylvas, iKidd
• April Benetollo, Momentum

Each of these women has made a lasting impact in Birmingham through leadership, innovation, and service within their respective fields.

A Moving Tribute Across Jefferson County

Following the unveiling, the tribute bus began traveling routes throughout Jefferson County during Women’s History Month. As it moves across the community, the bus serves as a visible reminder of the women whose ideas, advocacy and leadership continue to drive progress in Birmingham.

Through this initiative, MAX Transit celebrates not only the accomplishments of these seven honorees but also the broader influence of women who help shape the city’s future every day. The tribute reflects the spirit of connection and progress that transportation represents, linking people, places, and possibilities throughout the region.

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This project will introduce a new fueling facility designed to support cleaner and more reliable transit service across Jefferson County.

Business owners are invited to attend to learn more about the project, hear what to expect, and ask questions.

Event Details
Date: Tuesday, April 7
Time: 10:00 a.m. or 3:00 p.m. (attendees only need to attend one session)
Location: Forestdale Fire Station #1 Auditorium
1485 Forestdale Blvd., Birmingham, AL 35214

To attend, please confirm your preferred session time by emailing capitalprojects@bjcta.org.

BJCTA looks forward to sharing more information and connecting with the community.

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BIRMINGHAM, Ala. — The Birmingham Jefferson County Transit Authority (BJCTA) is proud to announce that Amanda Hare, Marketing & Communications Manager for BJCTA, has been selected for the second consecutive year to speak at the 2026 (American Public Transportation Association (APTA) Marketing, Communications, and Customer Experience (MCCX) Conference.

Amanda will participate in a panel discussion focused on the importance of effectively communicating new transit services and service changes to support community adoption and operational success. She will share insights from BJCTA’s launch of MAX On-Demand, highlighting how rider education and clear communication helped connect customers to BJCTA’s fixed-route system.

The session will be moderated by Armando Reyes of EMBARK (Oklahoma Transit) and will explore strategies for managing public response, aligning internal teams, and applying lessons learned to future service initiatives.

“Clear communication is essential to helping riders understand how new services fit into their daily lives,” said Hare. “Our goal with MAX On-Demand was to educate riders on when and how to use the service so it strengthens, not replaces, our fixed-route network.”

BJCTA is proud to represent Birmingham and Jefferson County on a national stage and contribute to conversations that advance rider-focused transit solutions.

The post BJCTA’s Amanda Hare Selected to Speak at 2026 APTA Conference appeared first on MAX Transit.

MAX On-Demand operates during designated hours in Mountain Brook. Check our scheduling page for current service hours and holiday adjustments.

How much does it cost to ride?

The service is designed to be cost efficient. Pricing is displayed when you book your ride so you always know the fare before confirming.

Who can use MAX On-Demand?

Anyone traveling within the Mountain Brook service area can use MAX On-Demand, including residents, commuters, students, seniors, and visitors.

Is the service accessible?

Yes. MAX On-Demand vehicles include accessible options for riders with mobility needs. Please indicate any accessibility requirements when booking.

How far in advance can I schedule a ride?

Riders can book same day trips or schedule in advance depending on availability. Booking early is recommended during peak times.

What if I need to cancel my ride?

You can cancel your ride through the booking platform or app. Please cancel as soon as you know your plans have changed to free up the vehicle for other riders.

Ready to Ride?

MAX On-Demand makes moving around Mountain Brook simple, safe, and convenient. Whether you are heading to an appointment, meeting friends, running errands, or exploring town, we are here to help you get there with ease.

Start your ride today:

• Book a trip
• View service hours
• Explore the Mountain Brook service zone

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Today, the Birmingham-Jefferson County Transit Authority (BJCTA) was formally recognized at the Alabama State Capitol as Governor Kay Ivey issued a proclamation honoring the agency as part of the American Public Transportation Association (APTA) distinguished 2024 APTA awards.

BJCTA was selected for this national recognition in 2024 year for its leadership in innovation, community partnerships, service improvements, and organizational performance. The Governor’s proclamation highlights BJCTA’s ongoing commitment to delivering safe, reliable, and equitable public transportation for residents across Jefferson County.

“We are honored to receive this recognition from Governor Ivey,” said Charlotte Shaw, Executive Director & CEO of BJCTA. “This proclamation reflects the dedication and hard work of our operators, maintenance staff, frontline employees, administrative teams, and Board of Directors. Every day, our team shows up with commitment and purpose, and this honor reinforces the value of the work they do for our communities.”

During yesterday’s ceremony at the Capitol, members of BJCTA leadership and staff joined Governor Ivey as she presented the proclamation acknowledging the agency’s accomplishments and statewide impact. The recognition also underscores the critical role public transportation plays in supporting economic growth, workforce mobility, and quality of life in Alabama.

The APTA Awards are the highest honors in the public transit industry, recognizing organizations that demonstrate visionary leadership, operational excellence, and community-centered service. BJCTA’s 2024 award celebrates strategic advancements in technology, customer engagement, safety practices, and system enhancements.

“Our team remains focused on building a transit system that moves Jefferson County forward,” Shaw added. “We are grateful for this recognition and look forward to continuing our work to strengthen mobility for all.”

About BJCTA MAX Transit:

The Birmingham-Jefferson County Transit Authority (BJCTA) operates MAX Transit, providing public transportation services across Birmingham and surrounding areas. MAX Transit offers a range of services, including fixed routes, Bus Rapid Transit (BRT), and the innovative MAX On-Demand microtransit service. BJCTA is committed to delivering safe, reliable, and efficient transit solutions that contribute to the economic growth and quality of life in the region.

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